100
%
Said it feels light as air on skin
Breathable, comfortable wear that gives you coverage without the heavy makeup feel.
50
viewing this duo
2-step CC serum + SPF touch-up routine
TONE-CORRECTING • SOFT-FOCUS • DAILY SPF TOUCH-UP
PUROVED
Tone & Shield
Duo
A lightweight complexion duo that helps skin look smoother, more even, and naturally refreshed — with tone-adapting CC serum coverage plus an easy SPF 30 mineral powder touch-up for your day.
Tone-adapting CC coverage
SPF 30 powder touch-up
Soft-focus skin finish
No heavy foundation feel
Easy daytime reapply
Beautiful on mature skin
SHADE RANGE
Find your match
Tap a shade to preview the tone range and sync it with the first shade option below.
Swipe to see more shades
BUNDLE & SAVE
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Emma J. [Austin, TX] ✓ Verified
Added the matte lip set · 8 minutes ago
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Sophia M. [Phoenix, AZ] ✓ Verified
Chose waterproof daily color · 16 minutes ago
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Olivia W. [Dallas, TX] ✓ Verified
Ordered the Buy 2 Get 1 bundle · 23 minutes ago
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Mia R. [Miami, FL] ✓ Verified
Picked soft matte shades · 31 minutes ago
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Ava K. [Seattle, WA] ✓ Verified
Started her 10-shade lip routine · 39 minutes ago
CC Serum + Solid SPF 30 Sunscreen Brush
Regular price
$35.09
Regular price
$35.09
Sale price
Unit price
per
Meet Your Skin's New Favorite Serum
Lightweight coverage that adapts to your skin tone while treating your skin.
🎨 Color-Correcting Pigments
💧 24-Hour Hydration
☔ Waterproof Wear
✨ Niacinamide-Infused Skincare
🐰 Cruelty-Free
🌱 Vegan
🩺 Derm-Tested
🛡️ 90-Day Guarantee
💧 24-Hr Hydration
🎨 Adapts To You
THE FOUNDATION PROBLEM
Does Your Makeup Still Look Like Makeup?
Your foundation should enhance your skin—not hide it beneath a heavy, obvious layer.
× Feels heavy
× Settles into fine lines
× Turns cakey by noon
× Never quite matches
Traditional foundation can sit on top of the skin, making dryness, texture and fine lines appear more noticeable.
And when the shade is even slightly off, the result can look like a mask instead of naturally smooth, healthy-looking skin.
MORE THAN FOUNDATION
Skin-Loving Coverage That Does More
Seamless-looking coverage with lasting hydration, skincare benefits and a naturally soft-focus finish.
🎨
Blends With Your Tone
Adaptive pigments blend naturally within your shade range for a seamless, skin-like finish.
💧
Comfortable Hydration
Hyaluronic acid helps retain moisture so skin feels fresh and comfortable throughout the day.
✨
Soft-Focus Finish
Helps blur the appearance of pores, uneven texture and fine lines without looking heavy.
☀️
Brighter-Looking Skin
Niacinamide supports a smoother, more even-looking and naturally radiant complexion.
☔
Waterproof Wear
Lightweight, comfortable coverage designed to stay fresh through busy days, heat and humidity.
Skincare + Makeup
Soft-Focus Finish
ONE BRUSH. MORE POSSIBILITIES.
Seamless Blending From Face To Hairline
One soft, dense brush for smooth, natural-looking application across your face, body and hairline.
01
💄 Smooth Face Coverage
Blends foundation and tint evenly without visible streaks.
02
🤎 Seamless Body Blend
Evens the look of your neck, arms and exposed skin.
03
✨ Natural Hairline
Softens contrast around roots for a more natural finish.
04
🪶 Soft Dense Bristles
Distributes product smoothly while remaining gentle on skin.
05
🌿 Quick Everyday Application
Fast, controlled blending wherever you need extra coverage.
Soft Dense Bristles
Face · Body · Hairline
SKINCARE-POWERED COVERAGE
Makeup That Loves Your Skin Back
Skin-loving ingredients help hydrate, smooth and brighten while delivering a naturally soft-focus finish.
01
Niacinamide
Supports brighter, smoother-looking skin.
02
Hyaluronic Acid
Helps retain moisture for a fresh, plump look.
03
Caffeine
Helps revive the look of tired skin.
04
Peptides
Softens the appearance of fine lines.
05
Soft-Blur Technology
Visibly diffuses pores and uneven texture.
Skincare + Makeup
Hydrate · Smooth · Blur
REAL RESULTS. REAL OBSESSION.
The Reason Skin Tint Lovers Are Making The Switch.
Built for the days when you want your skin to look smoother, fresher, more even — and still like skin.
100
%
Said it adapts for a seamless-looking match
Tone-flex technology blends beautifully for a more natural, skin-like finish.
100
%
Said skin looks smoother and more refined
Helps soften the look of pores, texture, and uneven tone for an instantly fresher look.
*Based on a consumer panel study of 34 subjects. Individual results may vary.
HOW TO USE
How To Use
A lightweight OO serum designed to blend quickly and leave skin looking naturally radiant.
The result?
Natural, radiant skin in minutes.
1Pump 1–2 doses.
↓
2Blend using fingertips or a brush.
↓
3Build where extra coverage is needed.
BEFORE & AFTER GALLERY
Real Women. Real Results.
No filters. Just healthier-looking skin.
100%
Different ages. Different skin tones. Real-looking results.
96%
Noticed a more even-looking skin appearance.
94%
Reported smoother-looking skin with a soft-focus finish.
98%
Said it blended seamlessly into their skin tone.
*UGC photos from real customers. Results may vary.
Frequently Asked Questions
Everything you need to know before trying OO tinted serum
Is it a foundation?+
Not exactly. Puroved CC Serum serum is lighter than traditional foundation, giving natural-looking coverage with skincare-inspired benefits.
Will it match my skin tone?+
Yes. The lightweight tint is designed to blend into your natural shade range for a seamless, “your skin but better” finish.
Is it suitable for mature skin?+
Yes. The soft-focus texture helps smooth the look of fine lines and leaves skin looking fresh, hydrated, and radiant.
Is it waterproof?+
It is designed for long-lasting, waterproof wear, helping your complexion stay fresh through busy days.
Can I wear it every day?+
Absolutely. Its lightweight feel makes it easy to use daily, whether worn alone or layered where extra coverage is needed.
★★★★★ CUSTOMER REVIEWS
Real-skin finish, everyday confidence.
See how customers achieve a fresh, smooth-looking, natural finish without the heavy feel of foundation.
★
★
★
★
★
Exactly the light coverage I wanted
I wanted something softer than foundation, and this gives my skin a more even look without feeling heavy. It blends in quickly and looks natural in daylight.
Before
After
★
★
★
★
★
Looks fresh without looking made up
This is the finish I like for everyday. It tones down dullness and redness, but I can still see my own skin. Very easy morning product.
Before
After
★
★
★
★
★
Comfortable for everyday wear
I stopped using heavy foundation most days. This feels lighter and gives me a smoother, more awake look.
Before
After
★
★
★
★
★
My skin still looks like skin
The texture is creamy but not thick. I use a small amount and blend with my fingers. It looks soft and natural.
Before
After
★
★
★
★
★
Nice soft-focus look
It gives my face a softer look without sitting in every little line. I like that it does not look cakey.
Before
After
★
★
★
★
★
Great for a no-makeup makeup day
This makes my skin look more even while still looking casual. I wear it for errands, lunch, and quick video calls.
Before
After
★
★
★
★
★
Blends in better than expected
I was worried about the shade, but after blending it settled into a natural look. Very pretty finish.
★
★
★
★
★
Light, but still makes a difference
It does not cover like a thick foundation, which is exactly why I like it. My skin looks more even and fresh.
BUILD YOUR SUMMER SET
Fresh Skin. Easy SPF. Ready Whenever You Are.
Build a lighter summer routine with your CC shade and one solid SPF 30 sunscreen brush included in every set.
Get My Summer Set